July marked our 12th-month creating blog articles for Storageland.org and the blog page is looking real good. It’s nice to see regularly posted content on a website we created. As we discuss in our book, we believe the best SEO strategy is relevant content.

Our Process

Each month we employ “The Website Sandwich” strategy by researching time-relevant topics related to the keyword storage units.  We then turn these topics into the questions people are asking about.  Finally, we turn the questions into article headlines and the writing process begins.

Our goal is to produce an article around 500 words that not only answers the question but places storageland as a trusted resource. Using licensed photo’s from our library combined with the article the blog is placed on storageland.org’s website to be shared by the owners on social media.

Want us to write for your business?

If you are interested in our services writing blog posts and or creating a lead generation strategy for your business check out our Website Sandwich Service at this link.

The Website Sandwich Content Marketing Service + Listing, Reputation Monitoring & Analytics Software Included

We thought it would be good to showcase a typical SEO curve.  It’s been 10 months since we built the new Chehalisjrcatsfootball.com website.  We immediately saw a great climb in the site’s SEO performance.  According to SE Rankings after 6 months at #2 the site has moved into the #1 on average.

Our philosophy on SEO has always been on real businesses having real content to share and letting google do their job in finding great organizations. If you want to read more about Chehalis Jr. Cats take a look at our blog on our portfolio page.

Konnex specializes in designing custom parties where guests explore their creativity. Their goal is to provide a creative escape where guests discover, rejuvenate and explore their imaginations.

Serving Western Washington. Konnex specializes in “paint and sip” events at public venues, private parties, and corporate functions. A Konnex Artist guides guests through a relaxing and therapeutic experience where and laughter is encouraged!

As the “painters” tap into their hidden creativity, they experience a sense of accomplishment and a strong connection with fellow participants. Customers can take home their own artwork for further inspiration and great memories.

Check out their public events or book your own private party.

Website Sandwich Delivered

Konnex decided they needed a new website that reflects the Konnex brand. They wanted to increase engagement and conversion of website visitors into customers as well as connect all their social media.  The end goal was to use their website as a robust platform for all Konnex online marketing.  You can see the site at http://www.discoverkonnex.com

What Konnex says about us:

“Website Sandwich worked with me to create a website that I’m very proud to send visitors to.

Working with them has been a huge relief! Prior to learning about Website Sandwich, I worked with other vendors and was frankly disappointed. Website Sandwich has an in-depth process to create a site, and Jeevan and Blu helped me articulate goals for the look and customer navigation features. Just as important to me, they stuck to the timelines we agreed upon.

They have been great to work with, and the completed site is a true representation of the Konnex brand.

Now, when I have questions or need to make changes, Website Sandwich is just a phone call away.  As my business grows and evolves, they continue to be a responsive and reliable partner.”

—Rikki B., owner, Konnex

Congratulations to Christina Lagdameo and Vajra Romano!
Owners of True Self yoga studio in West Olympia for launching their new website. We have worked all summer long with Christina and Vajra designing and co-creating their new website. Thanks to both of you for all your hard work getting your content, videos and pictures together for this project. We have truly enjoyed working with you both and are thrilled to see the site up and running! It has been a pleasure to work with such grounded and center folks. We are looking forward to working with you in the future.

If you haven’t been to their spa like studio yet now is the time. Christina and Vajra are an inspiring people who have created a lovely magical setting. It is embracing experience and personally transformational opportunity.  They offer a large variety of classes with many talented teachers. Some of the choices available are Hot Hatha, Fusion and gentle/yin yoga. Check it out you will be inspired to grow and invest in yourself.

 Join their movement http://trueself.yoga

Contact us about launching your new website!

Our answer to How do creatives choose beautiful imagery for websites?

Answer by Jeevan Anandaskaran:

I’m not sure the process others use, in my case I connect the dots backwards based on the feeling I wish to induce in the viewer and only then move on to finding the image with the best color and composition to achieve this.

For a client this will be determined by what the ideal customer the client has identified for me. For a private school this may be parents with children ages 5–12 or for a home builder it may be first time home buyers.

For the first example of parents with young kids I want them to have a feeling of being happy and uplifted. For the second I want the potential customer to feel safe, confident and excited. With the addition of trust, these feelings will be 90% of client work out there.

There are two types of “Hero” images I look for specifically. They are either visually Expansive or Striking. Expansive is usually the large wide shots that a headline and message will sit in front of nicely. Most of the time the image will have to be muted in some way to maintain readability of your text.

To find a striking image which are harder to find, I’ll look for an unusual image with a main focus. This focus preferably is a human being with their eyes pointed as much to the camera as possible or at least pointed to a place I can use for marketing. It may go without saying that the image should be relevant to the messaging on the site.

Since these are harder to find I will mention the fact that I’m always on the lookout for striking images, especially free ones that I can bookmark or save to use in future projects. If you already know your ideal customers then this is not as big of a task as you may think.

It’s important to note that a single human face is the most powerful image you can use in marketing. Heat map testing proves this out that we are interested in a face on the screen and what the individual is looking at.

Both my examples are from Unsplash and is a good place to find great images for some select industries.

The way I see it is that my job as an artist is to evoke a response and my job as a marketer is to move that response somewhere.

How do creatives choose beautiful imagery for websites?

The Website Sandwich is a simple framework that explains why your website a key part of your online business activity. Aligned to your business practices it’s easy to implement, improves your online reputation and generates more leads.

Before we created the website sandwich, we interacted with business owners all the time who are unclear what they need to be doing for marketing online.  The world has changed in the last 5 years. People are connected to each other and businesses in more ways than ever before. Business owners have trouble grasping the fact that there are reviews about them on sites they never heard of before. They don’t know how not managing reviews can severely hurt their future business.  It became clear that just telling people that their website is the center of their online strategy was not enough. It is also clear that there is too much information out there about online marketing. To do everything is way too overwhelming. Business owners don’t feel they have the time or desire to keep up with it.

To answer this we have created “The Website Sandwich” a “Core Online Strategy” that applies to all businesses. It describes the key activities every business owner should do online.  The Website Sandwich is a way of explaining the most efficient implementation of online marketing that aligns with common business practices.  We feel that once a business owner has a handle on the Website Sandwich they will be able to move on to more advanced tactics with full knowledge on why they are doing it.

Here is the website sandwich in brief:

It’s our hope to expand this concept and go into it in detail, but we want to get your feedback on how we can make the core concept better.  So here is the Website Sandwich in brief.

Ingredients for the website sandwich:

Your Business
Customers are happy, they refer you to their friends, the customer experience from pre-sale to post-sale is great.

Your Website
A website that matches your brand that does a good job at converting visitors into customers.

Your Social Presence
All the pages you manage for your business like your Facebook page, twitter account, your linked in business page and showcase page and others.  The point is that you have some control over it’s content and it allows you to advertise on those platforms.

4 steps to online customer acquisition

1. Customer sees an ad, a boosted post, does an online search etc and either goes directly to your website or one of your Social Pages
2. After viewing your Social Page the customer is then enticed by a value based offer accomplished at your website.
3. Your website is your lead capture of choice, and can often be your point of sale. It’s important to know which based on your business model.
4. Now that you have a fresh lead or sale, your business can go about the work of providing a great experience for your customer.

4 steps to online lead generation

1. You provided a great experience to your customer, now you need to collect their email and ask for feedback and collect testimonials, quotes, photos of the work as well as permission to use this testimony for promoting your services.  Ask for testimonials on your google place, yelp and other review sites.
2. Publish the success story to your website as well as use the testimonials across your website as social proof.
3. Share your newly posted success story to your social media pages, make sure you include your own insights as it will make it more appropriate for a share.
4. Promote your most active posts using paid options such as boosting posts on Facebook, google adwords and more to reach new audiences or just friends of your happy customer.

Here it is drawn out:

There is really one important interaction that many businesses don’t focus on and should make a priority.

The most important activity in this process is asking and collecting the testimonial and customer success story in every transaction.  After that it’s just the work of posting, sharing and promoting.

It has the added benefit of making sure your customers are happy with your product or service.  If they are, great get the testimonial, if they are not, fix the problem and prevent a negative review that can cost you big time.  This is important feedback if you intend to run a stellar business.

It’s really that simple.

Be awesome, do great work and collect feedback after every transaction and use them to prove your value.

What’s next, Sign up for our newsletter for updates.

We are going to continue to build on this to provide training to our customers so that they can thrive in their businesses.  If you need us to build a website for your, contact us or build a quote using our online quote generator.  As always our education is free.